Whole Foods Concept
Concept
The painting inspired this Whole Foods concept. I wanted to create something that relates to their brand identity as they value nourishing the people and the world around them by achieving excellence and leadership in the food retail industry.
Products Design
Whole Foods focuses on nourishing people and the planet and finding ways to benefit both. "Whole Foods focuses on responsible sourcing, environmental stewardship, and community giving." So, I created a bag with their logo and the painting in the background to reflect their values and identity.
I decided to use the background to be displayed not only on their food package but also on the packages they received that carry all the foods and products.
Whole Foods has a small dining area where customers can purchase and enjoy food and drinks. I decided to change the background and display it with their black-and-white logo to make it pop.
Social Media
Whole Foods promotes its organic and high-quality environmental products on its social media. It helps keep customers and potential customers engaged as they provide discoveries such as ideas, favorites, and flavors.
